Advisory Committee Member Profile
Paul WalkerSpark
Vice President, Client Service & Brand Initiatives |
Areas of Expertise30 years of client service management in the creative agency environment, ensuring execution of deliverables as well as profitability, growth and business model evolution
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My primary responsibility is exceeding client expectations at our creative agency.
I collaborate closely with clients in mapping the strategy to position brands for sales success, including launching new, innovative products, by isolating the compelling point-of-difference.
I also supervise the work of staff Brand Executives at Spark (formerly Design North) as well as project management staff sitting on-site with clients to ensure they are executing our client service protocols.
I have a Master’s degree in Research Methodology and Persuasion. My career work has been in market research, brand management, point-of-sale marketing, advertising, public relations and broadcast journalism.
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