Customer Experience at Wisconsin

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  • Home
  • ABOUT
    • Customer Experience DIfference
    • Faculty & Leadership
    • Academic Overview
  • Individuals
    • Curriculum
    • Online Program
    • Program FAQ
  • Custom Programs

Advisory Committee Member Profile


Michael Pochowski

Wisconsin Assisted Living Association (WALA)
Chief Executive Officer
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Areas of Expertise

Customer Experience Strategy
I am the CEO for the Wisconsin Assisted Living Association (WALA) which is the largest trade association in Wisconsin representing about 1,500 assisted living facilities across the state.  We represent our membership through advocacy, education, communication, and quality initiatives.

Prior to my current role, for the previous 16 years I worked at Brookdale Senior Living Inc. which offers independent living, assisted living, skilled nursing care, home health, and rehabilitative services to elderly individuals. At Brookdale, I was the Director of Government Affairs and I oversaw the company's government relations program where I followed and developed strategy regarding legislative and regulatory activity at the federal level and in 46 states.

I am also an Adjunct Lecturer at Northwestern University and have a B.A. in Political Science from the University of Wisconsin-Parkside and a Master's Degree in Public Policy and Administration from Northwestern University.

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Jennifer Luedtke - Program Manager
Email: jluedtke@cx.uwp.edu
Phone: 262-597-2088

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