Advisory Committee Member Profile
President & CEO
Areas of Expertise
Voice of the Customer Research, Customer Journey Mapping, Brand Research
Kay Edwards is founder and CEO of Outsight Network. Outsight helps leaders experience clarity in complex times.
For more than 30 years, Kay has provided counsel in customer experience research, market analytics, strategic planning, collaboration management, and organizational development to both for-profit and nonprofit organizations. She has served clients in health care, financial services, manufacturing, social services, higher education, Christian ministries, and retreat centers and camping.
Her work has been funded by the W.K. Kellogg Foundation, the Lilly Endowment, and the Buffett Early Childhood Fund, among others. She is a frequent speaker on the topics of listening and relationship-building strategies for leaders, understanding what customers value, and how generational change will impact church and nonprofit organizations.
Kay serves as Chief Knowledge and Research Officer for the DXM Institute for Changemaking Innovation, a public benefit corporation, and serves on the advisory board of Petersen Products, a supplier to the global oil and gas pipeline industry.
Kay holds a music degree from Wheaton College in Wheaton, Illinois, an MBA from the University of Wisconsin-Milwaukee, and has done graduate work in English/Creative Writing at the University of Wisconsin-Milwaukee. She is certified as an Executive Process Consultant by the Society for Process Consulting and is a member of the Convene Consulting Network.