Advisory Committee Member Profile
Karin Peterson
Encapsys LLC
Business Development Manager & Analyst |
Areas of ExpertiseMarket Research - consumer insights and user experiences
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Karin currently works for Encapsys, a high-tech company that operates in the chemistry space. Her role covers many areas including Market Research, Marketing, Strategic Planning, Front End of Innovation and Project Management. Prior to Encapsys, Karin spent four years at DCI Marketing (a Berkshire Hathaway company) where she held senior leadership positions in Strategy and Insights. Karin started her career at Kimberly-Clark in Product Development and moved to Market Research where she established the Shopper Insights practice for the organization. Karin has a MBA and an undergraduate degree in Chemistry.
I started my career at Kimberly-Clark in Product Development and moved to Market Research where I established the Shopper Insights practice for the organization. I have an MBA and an undergraduate degree in Chemistry.
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