Advisory Committee Member Profile
Jennifer Van HaaftenWisconsin Veterans Museum
Assistant Director |
Areas of ExpertiseCustomer journeys, customer focused innovation, customer data, customer relations
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Jennifer Van Haaften has worked in museums for over 25 years in creating visitor experiences through exhibits, programs, events, interactivity, retail, and food service. She brings first hand knowledge of working directly with the customer delivering history experiences to the visitor at the Elmhurst Historical Museum and Old World Wisconsin.
She is currently the Assistant Director at the Wisconsin Veterans Museum in charge of visitor services and retail, as well as the use of social media to expand museum reach.
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