CXATWISCONSIN

  • Home
  • ABOUT
    • Customer Experience DIfference
    • Faculty & Leadership
    • Academic Overview
  • Individuals
    • Curriculum
    • Online Program
    • Program FAQ
  • Register & Pay
    • Register Now!
    • Pay Now
  • Custom Programs
  • Home
  • ABOUT
    • Customer Experience DIfference
    • Faculty & Leadership
    • Academic Overview
  • Individuals
    • Curriculum
    • Online Program
    • Program FAQ
  • Register & Pay
    • Register Now!
    • Pay Now
  • Custom Programs

Advisory Committee Member Profile


Eena Taylor

Hiebing
Digital Director
Picture

Areas of Expertise

Research, UX, Digital Strategy, Web Development, Marketing and Branding
Eena Taylor is the Digital Director and a Partner at Hiebing, an integrated brand development and marketing communications agency based in Madison, WI and Austin, TX. With two decades of experience leading digital projects centered on brand and revenue growth, Eena brings a passion for delivering customer-centric, innovative digital experiences born from research and data-driven strategies.  Eena's team is responsible for UX, design and development of digital ecosystems for clients such as Schneider, Culvers, Alliant Energy, Summit Credit Union, MMoCA, Hostelling International-USA, Big City Mountaineers and the Center for Black Excellence. 
 
Prior to leading Hiebing’s digital development department, Eena served as the director of e-commerce at Duluth Trading Company during a 3-year growth period when the P&L for online sales tripled to over $200 million. 
 
During her tenure at Hiebing, she’s led highly complicated web redesigns with intricate system integrations powering e-commerce, reservation and nutrition systems, developed a proprietary integrated reporting dashboard platform, and designed unique branded experiences for chatbots and smart home device skills. Regardless of budget or scale, Eena always brings a “what’s possible” mentality in helping clients create digital experiences that seamlessly blend the needs of the customer with the needs of the business. 

Digital Badge (Copy to share)
Picture

    CONTACT Eena NOW

Submit
Contact Us

Jennifer Luedtke - Program Manager
Email: jluedtke@cx.uwp.edu
Phone: 262-597-2088

Powered by Zschool

Picture