Advisory Committee Member Profile
Eena TaylorHiebing
Digital Director |
Areas of ExpertiseResearch, UX, Digital Strategy, Web Development, Marketing and Branding
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Eena Taylor is the Digital Director and a Partner at Hiebing, an integrated brand development and marketing communications agency based in Madison, WI and Austin, TX. With two decades of experience leading digital projects centered on brand and revenue growth, Eena brings a passion for delivering customer-centric, innovative digital experiences born from research and data-driven strategies. Eena's team is responsible for UX, design and development of digital ecosystems for clients such as Schneider, Culvers, Alliant Energy, Summit Credit Union, MMoCA, Hostelling International-USA, Big City Mountaineers and the Center for Black Excellence.
Prior to leading Hiebing’s digital development department, Eena served as the director of e-commerce at Duluth Trading Company during a 3-year growth period when the P&L for online sales tripled to over $200 million. During her tenure at Hiebing, she’s led highly complicated web redesigns with intricate system integrations powering e-commerce, reservation and nutrition systems, developed a proprietary integrated reporting dashboard platform, and designed unique branded experiences for chatbots and smart home device skills. Regardless of budget or scale, Eena always brings a “what’s possible” mentality in helping clients create digital experiences that seamlessly blend the needs of the customer with the needs of the business.
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