Advisory Committee Member Profile
Danielle Havlicek
La Macchia Group
Senior Creative Director |
Areas of Expertise
Customer Experience Strategy, Customer Journey, Customer-Focused Innovation
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As Senior Creative Director, Danielle delivers 15 years of interdisciplinary design experience, focusing on the financial industry. After receiving a Bachelor of Fine Arts in Industrial Design from the University of Illinois at Urbana-Champaign, Danielle worked for a top retail design firm, delivering solutions for many top-tier brands in automotive, retail, and financial. That experience led her to a design consultancy that focused primarily on delivering branded experiences for Community Banks and Credit Unions. She has gained valuable experience in architectural and interior design, environmental graphic design, branding and name generation, and project management, encouraging collaboration with a multi-disciplinary team.
Her successes include designing ITM technology into a large branch network, to designing microbranches in Supermarkets, to the relocation and renovation of a 130,000 square-foot new headquarters building. While at La Macchia Group, Danielle leads projects from concept inception through completion, ensuring high-quality solutions and high-end service. Through it all, she enjoys focusing on building relationships with her clients and partnering to develop strategic branded experiences for the future of banking.
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