Customer Experience is multi-faceted and relies on the strong relationships you build with your customers. The Customer Experience Certificate Program meets the same high academic standards of UW-Parkside's graduate programs, with a challenging interdisciplinary curriculum designed to prepare CX professionals to excel in their field.
Roll up your sleeves to solve real-world challenges and use practices developed by top companies. |
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YOUR Customers, THEIR Experience Journey
Learn how to craft Customer Experience Journey Maps to understand your customers’ complete journey with your company and the personas of those customers who are using your products and services. The Journey Map is perhaps your most important tool for capturing your customer’s actual experiences with your brand. Study and analyze your customer’s interactions, emotionally and cognitively, with your company. Discover how to use these strategic tools for communications, analysis, planning, management, and innovation.
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MODULE 8:
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Capstone Project The Customer Experience PortfolioDuring the program, you’ll work on your capstone project to apply your learnings toward a real or hypothetical real world problem that you will solve during the 8 module program. By the end of the class, you will have completed your very own Professional Customer Experience Portfolio.
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